Curriculum Rules

I’ve written a series of small books focused on winning communications strategies for school leaders. They are downloadable for free, and they each come with a short email course designed to put the strategies into practice.

The first in the Innovative Curriculum Leaders series.

This booklet is the first in the Innovative Curriculum Leaders series which we are bringing out in 2020.

It introduces the main idea that as curriculum leaders, principals and assistant principals ‘win’ in the art of school communications by doubling down on their pedagogical expertise.


The main argument.

The preface of the book sets out the argument that the booklet capitalises on the big theoretical works by Eric Sheninger, Michael Fullan and Neil Selwyn.

It aims to address the day-to-day challenges of digital disruption. As a result, online school communications blend different styles. These derive from marketing, public relations and artistic expression.